Local Insiders
Be the local everyone follows.
Turn the places, routines, and recommendations you already share into curated MoPo lists people can actually use — while building your audience, strengthening your community, and creating new paths to local brand collaborations.
Curated lists preview
Get in on the ground floor
MoPo is launching first in Southwest Missouri, which means the earliest approved Local Insiders in each market get first-in visibility before the space fills in. As MoPo expands, territory and category will factor into who’s approved next in a given area — so applying early matters most in markets MoPo hasn’t opened yet.
Your Taste. Your Town. Your Lists.
Turn the places you already love into curated MoPo lists your followers can actually use. Build guides like Best Brunch Spots, Hidden Gems, Date Night Favorites, Shop Local Saturdays, or My Perfect Weekend — then make them uniquely yours.
Every list helps showcase your influence beyond likes and views. As locals save and explore your recommendations, you’re creating measurable value for the businesses you feature — opening the door to local brand partnerships, sponsored features, hosted experiences, exclusive offers, and future collaborations.
You already know where to go. MoPo gives your recommendations somewhere to live.
What you get as a Local Insider
Own your local lane
Be among the first MoPo voices in your market and build recognition around the places you know best.
Create useful influence
Turn inspiration into saveable, actionable lists that help followers decide where to go.
Unlock local collaborations
Give nearby businesses a clearer reason to find, understand, and collaborate with you.
Grow beyond one platform
Build a destination for your recommendations that complements -- not replaces -- your social channels.
See what resonates
Use analytics to understand which lists and recommendations attract attention and action.
Strengthen your community
Direct meaningful discovery toward independent places that make your market distinct.
How it works
Apply
Tell us about your market and how you share local recommendations today.
Get approved
MoPo reviews every application -- there's no automatic or paid entry.
Build your page
Set up your claimable Local Insider profile.
Publish lists
Turn your go-to spots into curated, saveable MoPo lists.
Grow with MoPo
Reach locals actively looking for recommendations in your market.
Who this is for
MoPo looks for consistent local storytellers with real trust and a clear point of view — not a minimum follower count. Whether that trust comes from Instagram, TikTok, YouTube, a blog, or simply being the person your neighbors already ask for recommendations, what matters most is genuine, ongoing local knowledge.
Market availability
Local Insiders is opening first in Southwest Missouri, MoPo’s founding market. If you’re outside that area, you’re still welcome to apply — MoPo is expanding market by market and will follow up as new markets open.
Common questions
Do I need a minimum follower count to apply?
No. MoPo looks for consistent local storytellers with real trust and a clear point of view -- not a follower-count threshold.
Is there a cost to become a Local Insider?
No, applying and being approved as a Local Insider is free.
Do Local Insiders get paid?
MoPo doesn't currently offer paid placements. Insiders do get their own 25%-off MoPo+ referral code and business-referral tracking, along with the visibility and collaboration opportunities described above.
What if my city isn't a founding market yet?
Apply anyway. MoPo is opening market by market, starting in Southwest Missouri, and will reach out as new markets become available.